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Complete Guide to E-Commerce

Complete Guide to E-Commerce

Goal: To understand how online buying/selling works, create and manage an online store, and market it successfully.

🧩 LECTURE 1: Introduction to E-Commerce

💡 Concepts

  • Definition of E-Commerce

  • Difference between E-Commerce & Traditional Commerce

  • Types of E-Commerce:

    • B2B (Business to Business)

    • B2C (Business to Customer)

    • C2C (Customer to Customer)

    • C2B (Customer to Business)

    • D2C (Direct to Customer)

🛒 Examples

  • B2C: Daraz, Amazon

  • C2C: OLX, eBay

  • B2B: Alibaba, Indiamart

🎨 Art / Slide Ideas

  • Diagram comparing Traditional vs Online Commerce

  • Flowchart showing Order Process: Customer → Website → Payment → Delivery

🧩 LECTURE 2: Evolution & Importance of E-Commerce

💡 Concepts

  • Early history (from 1990s to now)

  • Importance in modern economy

  • E-Commerce in Pakistan (Daraz, Telemart, Foodpanda, etc.)

  • Global trends (Shopify, Amazon, TikTok Shop)

🛒 Example

  • How Daraz changed retail habits in Pakistan

  • How Amazon Prime created customer loyalty

🎨 Art Ideas

  • Timeline of E-Commerce growth (1995 → 2025)

  • Infographic: "Why Businesses Go Online"

🧩 LECTURE 3: E-Commerce Platforms & Tools

💡 Concepts

  • Marketplace vs Own Website

  • Platforms: Shopify, WooCommerce, Wix, Magento

  • Payment systems: EasyPaisa, JazzCash, PayPal, Stripe

  • Shipping integration: TCS, Leopards, DHL

🛒 Example

  • Create a small demo store on Shopify

  • Connect payment gateway (sandbox mode)

🎨 Art Ideas

  • Interface comparison between Shopify & WooCommerce

  • Icons of payment gateways connected in one flow

🧩 LECTURE 4: Website Design & User Experience

💡 Concepts

  • Importance of a good interface

  • Home page, product pages, checkout design

  • Mobile-first design

  • SEO Basics for E-Commerce

🛒 Example

  • Compare Amazon (simple) vs a cluttered local website

  • Show how better UX increases sales

🎨 Art Ideas

  • Wireframe layout of an ideal online store

  • Color psychology in shopping websites

🧩 LECTURE 5: Product Management & Pricing

💡 Concepts

  • Product categorization, SKU management

  • Pricing strategies: Competitive, Psychological, Discount-based

  • Stock & Inventory control

🛒 Example

  • Case study: "How Khaadi uses discount sales to boost traffic"

🎨 Art Ideas

  • Table of pricing strategies

  • Flow: “Supplier → Warehouse → Website → Customer”

🧩 LECTURE 6: Digital Marketing for E-Commerce

💡 Concepts

  • SEO, Google Ads, Facebook Ads

  • Social Media Marketing (Instagram, TikTok, YouTube)

  • Email & WhatsApp Marketing

  • Influencer & Affiliate Marketing

🛒 Example

  • How Nike uses influencers on Instagram

  • How Daraz uses 11.11 sales event

🎨 Art Ideas

  • Funnel showing “Traffic → Engagement → Conversion”

  • Chart comparing paid vs organic reach

🧩 LECTURE 7: Customer Service & Data Analytics

💡 Concepts

  • Importance of customer retention

  • Chatbots, CRM tools (Zoho, Hubspot)

  • Google Analytics, Meta Insights, conversion tracking

🛒 Example

  • Case Study: “Amazon’s customer-first policy”

  • Example dashboard showing visitor data

🎨 Art Ideas

  • Dashboard mockup of analytics

  • Flowchart of customer support journey

🧩 LECTURE 8: Future of E-Commerce

💡 Concepts

  • AI & Automation in E-Commerce

  • AR/VR Shopping

  • Social Commerce (TikTok, Instagram Shops)

  • Green Commerce / Sustainable Shopping

🛒 Example

  • Example: “How IKEA uses AR to preview furniture”

  • Amazon’s “Just Walk Out” technology

🎨 Art Ideas

  • Futuristic shop illustration (virtual store)

  • Chart: “From Online Shopping → Smart Shopping”

🧾 Bonus Module (Optional)

🧰 Tools & Practice

  • Canva for E-Commerce design

  • ChatGPT for product descriptions

  • Google Sheets for order tracking

  • Chat-based store with WhatsApp Business API

Would you like me to create PowerPoint-style slides or visual lecture posters for each lecture next (with text + art layout)?
I can also prepare lecture notes + student handouts (PDF) or teacher script for classroom delivery.
👉 Which do you want me to prepare first?

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